WH-ALE Deliverables

The client needed a logo, advertisement, and Twitter post for their new brand of ale known as WH-ALE. 

WH-ALE is a sweet and salty ale targeted towards beach goers and those who love sweet but salty tastes. Age range: 22-30.

When designing the logo the client wanted a design that could adapt to the different flavors of ale so I wanted something that fit the name of the brand, felt like the beach, and was fun and youthful.

So I ended up creating a whale design that could be changed to reflect different fruit slices and therefore different flavors.