Mystic Cream Campaign
Campaign
The client needed an Instagram Post, a logo, and a packaging design.
Mystic Cream hand cream is a hand cream that moisturizes and keeps your skin clear.
Each tub of Mystic Cream hand cream includes a free ring prize that acts as a magic eight ball. Just shake the ring and gaze into the gemstone and the tiny blue triangle will read your fortune just like a magic eight ball.
The target audience is woman aged 20-40 years old who want smooth soft skin and like surprise boxes. The client wanted a logo that was simple but included the container for the cream in it.
Deliverables
For the Instagram post I needed an image and a tagline that showed softness and beauty. So when looking for images I looked for soft colors and delicate looking images. I also found a great image of a ring and photoshopped it in along with the triangle in the ring that reads yes on it.
For the hand cream jar I had to make sure the logo popped out so I added white so it stood out from the background.
For the logo, the client wanted the jar incorporated into the logo somehow. She also wanted it themed around the whole "mystic" idea so the mystic eye was included.