The Sugarstop Campaign
Deliverables Description
The client needed a truck wrap, cup designs, and a food truck menu.
The Sugarstop food truck specializes in the sweetest sugar filled treats such as cakes, rolls, doughnuts, cookies and pretzels. For drinks they serve both pink lemonade and coffee.
The target audience is those looking to get their sugar fix.
The client wanted a fun sugar filled logo and designs to resemble whipped cream with sprinkles. They wanted that design to carry over into the menu, truck wrap, and cup designs so everything looked cohesive and like it belonged together.
Deliverables
When designing the cups I had to come up with three designs because the client wanted to give certain designs to customers that ordered something with a certain level of sugar in it. The cups come with whatever the customer ordered and the client wanted the designs to change depending on the level of sugar. So each cup has a different level of design around the boarder. To the right is the design
For the truck wrap I had to think about how to incorporate the design into the truck without it being too busy but still standing out.
The menu was simple and easy to create. I just made sure it had all the same design elements as the other deliverables